Programmatic Advertising Explained [as Humanly as Possible]
Programmatic Advertising Explained [as Humanly as Possible]
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Definition of programmatic advertising
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Programmatic- The Future of Digital Advertising Programmatic advertising is on a disruptive ride with technologies such as AI, ML, Voice search and digital OOH attracting most advertisers. It is not only more efficient with choices but also provides an engaging, personalized experience for consumers. During this session our speakers will discuss, what does the future hold for programmatic. | exchange4media
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8K views · 35 reactions | “Programmatic Advertising- Optimizing the Next Gen of Digital.” Discussion Points. 1. What are the essential programmatic creative technologies and the importance of them. 2. How to create a sustainable and transparent ecosystem for display advertising? 3. What have been the key innovations in the space? What’s the future of Programmatic Advertising looking like? 4. Challenges of Programmatic Advertising and ways to overcome them. | exchange4media | Facebook
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