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As consumers navigated economic uncertainty in 2024, their priorities and expectations evolved to center on value. However, industry players quickly learned that consumers’ definition of “value” varies greatly depending on their household income, cultural alignment and more. How can brands embrace new marketing strategies, services …

Retail TouchPoints (RTP) is home to a highly engaged community of 70,000+ retail decision-makers who turn to our media platforms and events for the latest news, educational content, inspiration, and ideas. Since 2007, RTP has been a trusted online resource, helping retail companies discover the solutions, technologies, and strategies they need to enhance the customer experience across all ...

Dec 12, 2024 · Lowe’s has revealed key elements of its 2025 Total Home Strategy, including the initial launch of a third-party online marketplace and loyalty program enhancements that will bring its DIY and professional programs into a single ecosystem. The home improvement retailer also plans to open 10 to 15 stores per year for the next several years.. The retailer is working with both new sellers and ...

Jan 6, 2025 · The re-emergence of tariffs on the global trade horizon has once again thrust the retail industry into uncertainty. While policymakers often champion tariffs as a mechanism to protect domestic industries, their ripple effects are far-reaching, inflating costs, disrupting supply chains and, ultimately, burdening consumers.

Jan 17, 2025 · Retail media ads can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”Off site advertising is when a retailer lets …

Sep 21, 2022 · JCPenney plans to roll out its new beauty experience nationwide a year after introducing the retailer-owned concept.. JCPenney Beauty debuted in fall 2021 after the retailer’s 15-year relationship with Sephora came to a contentious end in 2020, when the Sephora at Kohl’s collaboration was unveiled. Sephora shop-in-shops at JCPenney have remained in place as the partners finished out their ...

Nov 4, 2024 · This season, customers also will encounter a whimsical new character, Berry the Bear, via in-store and digital signage.Berry will be available for sale as a Gigglescape plush toy and featured on Wondershop pajamas, and a nine-foot-tall plush Berry will appear in select stores throughout the holiday season for photos and hugs.Mini versions of Berry the Bear also will be given away to Target ...

Oct 2, 2024 · Signage is everywhere. Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop.

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