Move over Braelon Allen, a 16-year-old high school football player from Oconomowoc has replaced the NFL star as the new face ...

MILWAUKEE--- A local Milwaukee law firm has signed one of Wisconsin's first high school Name, Image and Likeness (NIL) deals ...

The WIAA announced it's formation of the WIAA Foundation aimed at expanding, and creating opportunities for athletic programs ...

Sports Some NIL deals are being blocked by college sports agency, collectives shutting down Published: Jul. 10, 2025, 6:58 p.m. By The Associated Press ...

Those deals flagged by NIL Go are sent to the CSC and its new leader, Bryan Seeley, to determine an enforcement decision. As of two weeks ago, more than 100 deals were denied and at least 100 more ...