Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in ...

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.

While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

Here are six key use cases where high-quality B2B2C data, enabled through the development of IPPs, can deliver real business ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...

Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and ...

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.

Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for ...

Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.