Smarter audiences don’t abandon traditional targeting models; they enhance them. They layer in behavioural signals that reflect how people are actually moving through media: what they’re watching, ...

Palantir’s trial, fingerprinting’s return, and AI-driven cohorts aren’t separate trends. They’re symptoms of the same disease: the relentless pursuit of unique, high-value data and the growing opacity ...

Google will ease restrictions on app developers in Europe after pressure from regulators enforcing the Digital Markets Act. The company said it will allow developers more freedom to steer customers ...

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention ...

In this episode of A Coffee With, Two Circles' Dave Ajumobi joins John Still over a brew to discuss the evolution of ...

The Thoughtworks-TEADS partnership aimed to amplify the campaign’s reach and seamlessly connect creative vision with ...

Silverpush, the contextual intelligence company, today (20th August, 2025) has announced new AI-powered enhancements to the ...

Australian Associated Press (AAP) has signed a multi-year agreement with Google, marking the tech company’s first AI-driven ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (19th August, 2025) announced ...

VideoElephant, one of the world’s largest libraries of premium video content and a leading video solutions provider for ...

In today’s Digest, we discuss Google being fined $36M over Aussie telco deals, Meta planning a fourth AI shake-up in six months, and EU digital rules stalling a US trade statement.

In today's ExchangeWire News Digest: Google AI Overviews harming search referral traffic by up to 25%; Netflix more than ...