With no elections or cricket highs, India’s INR 1371 billion B adex proves that digital muscle, data depth, and media shifts ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade ...

By eliminating the need for the internet, apps, or even smartphones, the campaign brought fun, flavour, and technology to communities that are often left out of mainstream brand conversations. As part ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural ...