TikTok is getting ready to pitch to brands at its yearly NewFronts on Tuesday. By: Garett Sloane. Newfronts. Why Roku is skipping the NewFronts this year and what it means for mar ...

Roku is shifting its sales strategy as the meaning of the upfront marketplace changes and marketers grapple with an ...

Advertisers, internet giants and ad tech companies are about to meet for the annual NewFronts digital ad sales conference, but at a time when brands shift marketing strategies on the fly to account ...

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

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Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends available to Ad Age All Access subscribers. The data tracks all titles with CMO ...

Peacock's upcoming creator-produced comedy series, Thayers' hunt for a "chief mom officer" and more creator economy news.

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The new Fizz app allows hosts to split the bill with party guests.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

The animal kingdom is very sensitive about labels, as e.l.f. Cosmetics has discovered of late. Unlock a selection of free stories, preferred subscription rates, and daily newsletters.