Rhode, which launched in 2022, has become popular among Gen Z and millennials with viral products such as peptide lip treatments and glazing milk.

Earlier this year, when fans of Hailey Bieber ’s hit beauty brand got word that it was coming to Sephora, the news ...

Fresh off its $1 billion acquisition by E.l.f. Beauty, the Bieber-founded skincare line is making its brick-and-mortar debut.

Sephora will be offering Rhode products both online and in-store from 4 September for those living in the US and Canada.

Right now you can purchase Rhode directly on the brand’s website, as well as via Instagram and TikTok shops. Regardless of ...

Rhode bought by e.l.f. Rhode's launch at Sephora comes about three months after the brand was snapped up by e.l.f. Beauty for about $1 billion. Bieber at the time had said the sale marked "an ...

It’s been a big year for Bieber and Rhode—in additon to this upcoming launch in Sephora, E.L.F. Beauty announced in May (just about a week after the Sephora announcement) that it had reached an ...

Rhode bought by e.l.f. Rhode's launch at Sephora comes about three months after the brand was snapped up by e.l.f. Beauty for about $1 billion.

Rhode is not yet at Sephora, but it will be launching in the US and Canada this fall 2025 (it will arrive in the UK later this year), hopefully as soon as September.

Rhode initially announced its Sephora launch back in May. “We’re beyond excited to share that Rhode’s collection of curated skincare and hybrid makeup is coming to Sephora this fall," the ...