Going into the Super Bowl, the “Taylor Swift effect” on the NFL looks even stronger than it did at this time last year.

Superstar singer Taylor Swift has been a staple of the past two NFL seasons ever since the start of her relationship with ...

Sarah Chapelle, author of 'Taylor Swift Style,' breaks down the singer's wardrobe from this season ahead of the Super Bowl.

Ed Kelce is looking forward to seeing his son Travis Kelce’s relationship with Taylor Swift progress after the Super Bowl, he ...

Taylor Swift has been an integral part of Chiefs Kingdom since she stepped out publicly with Kansas City's famed tight end ...

Taylor Swift began attending football games regularly a year ago and the superstar singer is already experiencing the highest ...

"Football is the No. 1 sport among women in the U.S., and we keep growing," says Marissa Solis of the NFL, who credits Swift ...

In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had ...

Sarah Chapelle is the author of "Taylor Swift Style" and explains what the singer wore to her first Super Bowl game in Las ...

Super Bowl LIX will air on FOX starting at 6:30 p.m. ET on Sunday, Febuary 9, following five hours of live pregame coverage ...

Comedian Josh Johnson humorously commented on the influence of Taylor Swift and Travis Kelce’s relationship and its perceived ...

Super Bowl ad prices have soared past $8 million, driven by the NFL's broad appeal and significant growing female viewership, ...