Kraft Heinz enters alcohol market for 1st time

Kraft Heinz enters the alcohol market for the first time
Kraft Heinz is entering the alcohol market with its brand, Crystal Light.The company announced on Tuesday it will be introducing Crystal Lireaght Vodka Refreshers at certain Northeastern retailers this month.
Kraft Heinz’s Crystal Light enters alcohol space for the first time
The new RTD cocktails differentiate themselves from other beverages in the category through fewer calories and a lower alcohol-by-volume content.
Kraft Heinz (NasdaqGS:KHC) Launches 77-Calorie Crystal Light Vodka Refreshers For US$10
Kraft Heinz (NasdaqGS:KHC) saw its share price rise by 3.8% last month, a period marked by the launch of their Crystal Light Vodka Refreshers, a move aligned with consumer preferences for lower-calorie alcoholic beverages.
Kraft Heinz’s Crystal Light releases Crystal Light Vodka Refreshers
As demand for lighter, lower-calorie cocktails continues to grow, Crystal Light is now launching Crystal Light Vodka Refreshers. Crystal Light
Kraft Heinz takes powdered-drinks brand Crystal Light into alcohol
Credit: The Kraft Heinz Company. Kraft Heinz has introduced US powdered-drinks brand Crystal Light into the alcohol category with a line of hard seltzers. The company is positioning Crystal Light Vodka Refreshers as the “lowest-calorie ready-to-drink coc ...
Kraft Heinz Makes First Foray Into Alcohol
Kraft Heinz is trying its hand at booze. The company is introducing Crystal Light vodka seltzers, "its first alcohol product for grocery stores," per the Wall Street Journal. Executives took notice of social media posts in which younger users described using Crystal Light flavor mixes,
Kraft Heinz Dips a Toe into Booze
Kraft Heinz, America’s famed ketchup and bologna seller, is hoping you’ll buy its vodka seltzers too. The packaged-food giant ...
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Crystal Light unveils Vodka Refreshers
Crystal Light, a brand of The Kraft Heinz Co., Chicago, announced the launch of Crystal Light Vodka Refreshers, offering an ...