Adrienne Yih, managing director and senior retail analyst at Barclays, joins WSJ’s Take On the Week to dive into apparel ...

American Eagle, Swatch and Sanex have all sparked backlash recently over their seemingly tone deaf campaigns. That has ...

Either Aiden Le Roux is human or Dylan Blair is super human. Le Roux — who capped an undefeated 2024 season by setting the ...

Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

Denim ads have gotten people talking for decades, from Brooke Sheilds wearing Calvin Kleins, to Sydney Sweeney and Katseye ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

Addison Rae brings serious main character energy in a smoldering new campaign for her Lucky Brand jeans collaboration, ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

Everyone's talking about the Gap ad with Katseye. It's a vibe, and it's being praised as the antidote to American Eagle's controversial campaign.

Gap has entered the chat. The clothing company released a new jeans ad featuring the girl group KATSEYE — that is already ...

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.