After a worrying dip, resurgent spend will be welcome news to marketers. But with cash flowing to sales promo and direct ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry ...

KUALA LUMPUR, July 18 — A direct marketing company has reportedly issued a letter of demand to the Ministry of Investment, ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

The One Big Beautiful Bill Act, signed into law on July 4, delivers $66B in new agricultural investments over 10 years, ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

One of Nintendo of America's former marketing leads has commented on rumors of a Nintendo Direct this month, saying it would ...

Monster Lead Group (MLG), a Maryland-based, data-driven, direct mail marketing and lead generation company specializing in ...