The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed ...

Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – ...

We get a spin in BMW’s Vision Driving Experience concept equipped with the automaker’s new Heart of Joy system controller. We get a spin in BMW’s Vision Driving Experience concept equipped with the ...

The Vision Driving Experience hints at the production car's design and houses a "superbrain" called "Heart of Joy" that aims ...

Advanced hardware and software systems will help BMW's Neue Klasse EVs deliver a new level of driving dynamics.

Although not specifically slated for production, the BMW Vision Driving Experience is a rolling test rig for the powerful ...

BMW offered exclusive details about the "Heart of Joy" computer responsible for the vehicle driving dynamics of the Neue ...

Discover the BMW Vision Driving Experience, showcasing the Heart of Joy technology that enhances efficiency and driving ...

BMW is on the brink of unveiling the first ever model built on its all-new Neue Klasse architecture—the platform that will underpin its next-generation electric vehicles. While we don’t know ...