In a statement to TODAY.com, Mattel confirmed the mislabeling. The toy company said it “was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page.”

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls manufactured by Mattel misprinted the promotional movie website wickedmovie.

Mattel accidentally printed a link to a pornographic website on the packaging for a highly anticipated toy item; Elphaba and Glinda dolls from the movie 'Wicked'.

The multinational toy and entertainment company Mattel has issued an apology after accidentally releasing the new Wicked movie toy boxes with an adult movie website listed on them. Customers noticed the mistake and pointed it out on social media.

Mattel has issued an apology following a packaging mistake directing customers to a pornographic website. The toy maker’s new line of “Wicked” dolls, one of multiple collaborations for the Nov. 22 movie,

Mattel has apologized for the adult website link mistakenly used in its "Wicked" doll packaging and is pulling them from shelves and online stores.