Shai Gilgeous-Alexander leads the MVP race over Nikola Jokic as the Oklahoma City Thunder outpace the Denver Nuggets in the ...

Alexander‘s first signature sneaker began with a sketch not from a designer, but himself. The 26-year-old leading the NBA in ...

The SHAI 001, his first design as the creative director of the basketball division, looks good on and off the court ...

Alexander, loyalty is law. It's the creed of the Thunder's face of the franchise, a starter in Sunday’s NBA All-Star Game by ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.

Midway through an NBA season in which he’s become an MVP favorite, Thunder guard Shai Gilgeous-Alexander was announced Thursday night as an All-Star starter in next month’s game in San Francisco.

Shai Gilgeous-Alexander and Nikola Jokić continue to set the Kia MVP pace for each other and the rest of the field. Shaun Powell Nikola Jokić's historic tear continued with another triple-double ...