AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully.

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook.

With AI tools becoming more prevalent, what skills should we prioritize when interviewing SEO candidates in today's market?

As AI-powered search platforms like ChatGPT, Perplexity, and Google’s AI Overviews continue to reshape how people discover information, SearchYVR is expanding its offering with the official launch of GEO (Generative Engine Optimization) services.

OpenAI is reportedy planning to launch its own AI-powered web browser in the coming weeks to challenge the dominance of Google Search and Google Chrome.

Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack cross-team support.

Google is redefining advertising by creating an ecosystem where ads target AI agents, as traditional economic models falter due to the rise of artificial intelligence.