Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

It has been a jam-packed week in the world of sports business news. Netflix (NFLX) has expressed interest in taking the NFL ...

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim ...

SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all ...

Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s ...

Could SKIMS, co-founded by Kim Kardashian and Emma Grede, rival the Jordan brand? Founded in 2019, SKIMS is a brand ...

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear ...

Notably, the development marks the first time Nike ( NYSE: NKE) has partnered with an outside company to launch a new brand.

Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock ...

Nike is extending its brand lineup through a rare partnership with Kim Kardashian's Skims. It's a bet that her star power can have a similar impact as Michael Jordan has on the sportswear giant ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...