Most people remember playing with toys when they were kids. There are memories of brightly colored blocks being stacked, toy ...

Everleigh reveals the secret powers of her new Blume Doll�watch the magic happen!

Find out how this new Magic Mixies toy faired when tested by our parent tester Punteha and her eight-year-old daughter ...

There's nothing quite like experiencing the magic of the holidays when you're a child. To make sure the festive season is ...

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

ROCHESTER, N.Y. (AP) — The National Toy Hall of Fame is floating the idea of inducting balloons. Praised for their ...

This year’s holiday Barbie is decked in a red-and-green plaid holiday gown and comes in five doll designs. Each doll is ...

A photo of a Disney Frozen Snow Glow Elsa doll. Credit: Toy Retailers Association On top of that, the doll managed to make its way back home - despite being thrown out by family members. The mother ...