The Auburn Tigers and star forward Johni Broome are entering the land of giants when it comes to college basketball branding.

In this week's SBJ Marketing newsletter, Terry Lefton looks at date behind big brands putting even bigger dollars into ...

The Nasdaq closing bell ceremony will be broadcast live at 3:50 p.m. Eastern Time from the Nasdaq MarketSite Tower in New ...

EA Sports’ College Football 25 video game took the nation by storm. The game quickly became a massive success, becoming the highest-selling ...

When I think of my college experience, speakers are crucial — parties at my friend Cortney’s old Victorian house, which was practically fallen apart, turned into something magical with the help of the ...

LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to create the ultimate hub for student-athl ...

BATON ROUGE – LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to ...

Students looking ahead to their college application process are aware that many aspects are in states of flux.

Duke fans were left heartbroken Thursday when Cooper Flagg, the team’s star player—and the projected No. 1 pick in the 2025 ...

The "Sex Lives of College Girls" star talks about the transformative power of parties, and defining her late-blooming ...

Looking Ahead Brag House continues to execute its growth strategy and remains focused on maintaining a strong foundation for ...

Steph Curry is scheduled to bank over $1 billion when all is said and done, thanks to his Golden State Warriors contract and ...