The Auburn Tigers and star forward Johni Broome are entering the land of giants when it comes to college basketball branding.

In this week's SBJ Marketing newsletter, Terry Lefton looks at date behind big brands putting even bigger dollars into ...

For decades, the NCAA Tournament has captivated fans with buzzer-beaters, Cinderella stories, and bracket-busting upsets.

The Nasdaq closing bell ceremony will be broadcast live at 3:50 p.m. Eastern Time from the Nasdaq MarketSite Tower in New ...

There should be no doubt that Brett Yormark isn’t the right guy to have in charge of the Big 12 Conference. Outside of not ...

LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to create the ultimate hub for student-athl ...

BATON ROUGE – LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to ...

From action-packed trips to watch the World Cup to weekend golf getaways, high-end hotels and luxury brands are scoring big ...

Duke fans were left heartbroken Thursday when Cooper Flagg, the team’s star player—and the projected No. 1 pick in the 2025 ...

The "Sex Lives of College Girls" star talks about the transformative power of parties, and defining her late-blooming ...

Here's a preview from Evan Bland on the first leg of Nebraska baseball's West Coast swing — a weekend at red-hot blueblood ...

Men's grooming brand Duke Cannon dives into the billion-dollar NIL game by sponsoring Iowa State University's mascot, Cy the ...