Move over Braelon Allen, a 16-year-old high school football player from Oconomowoc has replaced the NFL star as the new face ...

The WIAA announced it's formation of the WIAA Foundation aimed at expanding, and creating opportunities for athletic programs ...

MILWAUKEE--- A local Milwaukee law firm has signed one of Wisconsin's first high school Name, Image and Likeness (NIL) deals ...

Coaches race to master art of retention amid NIL, revenue sharing and transfer portal challenges College coaches are racing to master retention as revenue sharing and NIL opportunities steer ...

During his time at Big Ten media day, Jedd Fisch took a moment to discuss his role in the world of NIL contracts.

GREEN BAY – The 2024-25 high school sports year is complete, which means it’s time to vote for some of the top players and teams from the area this past year before the 2025-26 season arrives ...

New Missouri defensive end Damon Wilson II donated some of his NIL earnings to the Venice Vikings, a Florida Pop Warner team, and his former high school program.

President Trump just signed an executive order that could reshape the future of college athletes and NIL money. Here’s what it really means.

In a changing college landscape, coach Brian Wardle fills a need with someone experienced in name, image and likeness strategy whose father is a Big 12 assistant.

President Trump just signed an executive order that could reshape the future of college athletes and NIL money. Here’s what it really means.

U.S. President Donald Trump received local backing for an executive order he signed on Thursday that will help protect student-athletes and college sports in the evolving landscape of Name, Image ...

Trump signs order to clarify college athletes' employment status amid NIL chaos President Trump has signed an executive order directing federal authorities to clarify whether college athletes can ...