Move over Braelon Allen, a 16-year-old high school football player from Oconomowoc has replaced the NFL star as the new face ...

MILWAUKEE--- A local Milwaukee law firm has signed one of Wisconsin's first high school Name, Image and Likeness (NIL) deals ...

The WIAA announced it's formation of the WIAA Foundation aimed at expanding, and creating opportunities for athletic programs ...

Sports Some NIL deals are being blocked by college sports agency, collectives shutting down Published: Jul. 10, 2025, 6:58 p.m. By The Associated Press ...

In turn, it empowers conferences through the College Sports Commission to require athletes to disclose third-party NIL deals worth more than $600. The CSC, which is known as NIL Go, could also ...