On August 20 — just hours before the tech world dialed into the Made by Google Pixel 10 launch — Sony announced that it's raising the recommended prices for PS5 consoles by $50 for U.S. retailers. The new prices will likely take effect starting Thursday, August 21, though retailers may implement the new prices at different times.

Sony is raising the price of all PS5 models by $50 in the US. The company cited the “challenging economic environment,” which includes the tariffs President Trump has placed on imported products. The changes will go into effect on Thursday, and the new prices are as follows:

Xbox and Nintendo also announced price increases for their respective consoles this year, with PlayStation's price increase starting Aug. 1.