Which influencers with content related to specific industries have the highest follower counts? To find out, researchers ...

SEO - What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered. The findings were based on an ...

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Just last week, I again watched as my neighbor spent two hours washing, detailing, and meticulously waxing his vintage Chevy Corvette. That routine got me thinking: I don't believe I've ever seen him ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

Requests for proposals, or RFPs, are a B2B business fact of life, especially in an age of procurement-department expansion, tight budgets, and fierce competition for B2B service contracts. Though some ...

The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract great employees, partners and customers; and they can ...

All of us, at one time or another, are confronted with a low-cost or low-price competitor. The solution isn't to lower your prices and engage in a price war, because the result is lowered ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. The report was ...