Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools.

Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level ...

Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad ...

Showing the date published and updated on the page can lead to Google displaying the wrong date, which can hurt your ...

Google is displaying the Price at Checkout in Shopping listings, enhancing transparency and helping shoppers avoid unexpected price changes.

Search Engine Land » PPC » Google expands Search Max beta to more accounts Chat with SearchBot Please note that your conversations will be recorded. I am trained with Search Engine Land content. Ask ...

Blogging won't improve your Google Maps rankings. Find out why this SEO myth persists and what strategies actually move the needle.

Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign performance.

Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.

SEO is often associated solely with Google, but that is an overly narrow perspective. While Google dominates search, optimization principles apply to multiple platforms, including: Ecommerce platforms ...