Highlighting the innovations, trends and talent driving the next era of the optical industry, September 17 -20.

With latest rollout, Veero surpasses half-a-million custom measurements.

Whether you’re planning to buy, sell, or just understand your position in the market, knowing how to value a private optometry practice is more important than ever and today’s valuations are far more ...

Sunwear sales are finally starting to pick up and it’s full steam ahead on color!

Brands have long relied on a “louder is better” philosophy: The more touch points and messages, the better. But that’s no ...

Including what parent sentiment about shopping is this Back-to-school season and what contact lenses wearers look for when ...

And when they have a “doh!” moment, take a page out of this ECPs book and just smile and roll with the punchlines.

Our guests keep our offices going. It’s our job to provide them an unforgettable adventure.

Three optometric practices across California have joined VSP Ventures, including: Topa Topa Optometry in Ojai, Antelope Mall Vision Center Optometry in Palmdale, and East Hills Vision Care Optometry ...

After careful review of a highly competitive pool of candidates, two outstanding students have been selected as the deserving ...

This expands ABB’s offerings for PECAA Max members, reinforcing both companies’ support for independent eye care ...

Jean-Marie Parel, Ph.D., a pioneering biomedical engineer who advanced over 350 medical instruments, died on August 10, 2025, ...