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Cannes case studies revealed that AI drives the strongest creative results when used to solve real human problems, not to ...

Buyers are paying more for agencies that show scale, sustainable growth and operational discipline—creative work alone isn’t ...

Blocking bots could help brands assert leverage over their information.

Four playful film campaigns and one striking OOH effort round out this week’s top creative work.

Ads for the Polaroid Flip, placed in tech-heavy locations, say real moments are worth more than digital distractions.

Matt Graham, CMO for the company’s global food and nutrition business, joins the Marketer’s Brief podcast.

Rokt’s Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and ...

At Cannes Lions, leaders from PepsiCo, Bose, Tinder, Catalyst and VaynerMedia discussed how AI and social-first strategies ...

Purpose marketing expert Thomas Kolster weighs in on campaigns from Wonderful Pistachios, Lego, Porsche, Celsius, Unquiet and ...

Taking place Sept. 16 and 17 in Chicago, this year’s speaker lineup features some of the most dynamic leaders in the business ...

Pandemic viewing habits and streaming have awakened interest in non-major sports providing affordable intimacy and creative ...