On the heels of “Brat Summer,” Duolingo recruited more than 20 employees to don masks of mascot Duo at the opening night of ...

Angel Reese scores a new endorsement deal and Shogun wins big—plus, why it was a bad week for Tupperware, Home Depot and ...

Disney is calling “bank” on its advertising shot for the upcoming WNBA Finals. The Mouse House, which has the broadcast ...

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Pharma and CPG brands embrace jingles because the economics and neuroscience work.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 12 min 52 sec ago By Ad Age and Creativity Staff - 1 ...

Publicis Groupe is set to acquire Mars United Commerce, the world’s largest independent commerce marketing company.

After collaborating with TombrasNiña, the winery decided to put French astronomer Amélie Le Français de La Lande on the label, according to Inés Mastrogiacomo, marketing manager at Bodega Dante Robino ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 12 min 52 sec ago By Ad Age and Creativity Staff - 1 hour 21 min ago By Brandon Doerrer - 2 hours 27 min ago By Brian Bonilla - 3 ...

Brands including NerdWallet, Home Depot and Ally are investing in custom partnerships in streaming, and media companies are strategizing to meet the increased demand.

Warren Buffett once famously said, “Price is what you pay. Value is what you get.” So why has it been so historically complicated (and, at times, painful) for clients and agencies to candidly and ...