The company is positioning Crystal Light Vodka Refreshers as the “lowest-calorie ready-to-drink cocktail on the market”.

Menyhart, who joins from rival food maker Kraft Heinz, has 30 years of experience in sales and consumer packaged goods, including 15 years focusing specifically on confection. She will lead Hershey's ...

Bullish option flow detected in Kraft Heinz (KHC) with 21,369 calls trading, 3x expected, and implied vol increasing almost 2 points to 27.34%.

Kraft Heinz, Hershey and Molson Coors are among the firms looking for deals to boost sales and get them more exposure in fast ...

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“They are facing a lot of competition in the powdered drink mix space,” Ceckowski said of Crystal Light. “Brands like Liquid IV, LMNT and Gatorade have introduced advanced functionality. This move ...