Marketing consultant Sarah Araigy writes on how marketers should leverage UGC for effective brand storytelling.

Discover affordable drugstore beauty dupes for luxury makeup and skincare and save big without letting your face card decline ...

Frankie Bridge has shared some of her go-to beauty products to apply for a 'glowy' makeup look. The 36-year-old TV star ...

With finances under pressure but beauty routines as sacred as ever, Gen Z is fuelling a “little treats” economy where lip oils, sheet masks and bite-sized buys deliver maximum joy with minimal guilt ...

The luxury fashion house’s make-up offering, created with legendary make-up artist Pat McGrath , featuring €140 perfumed lip sticks and products designed to act as keepsakes ...

From Prada to Armani—every luxury beauty brand wants a piece of India. HELLO! explores how the market is growing at a rapid ...

Users have noticed an 'amazing difference' in their wrinkles, and can now save £24.95 on the 'supercharged' serum that has ...

Find everything Bama RushTokers packed in their bags during 2025 Rush Week, from portable selfie lights to Tide pens.

SHOP: Huda Easy Bake Setting Powder. The Huda Beauty Easy Bake Loose Powder has been rated five stars online for its brilliant blurring abilities, with some customers calling it a ...

Now, Boots has released that it's dropping not one, not two, but four advent calendars for Christmas 2025. The health and beauty retailer has revealed they will be offering two Boots advent calendars ...

These Items Will Complete Your Essence Festival Beauty Bag One beauty writer dishes on the ten products she keeps in her rotation, all summer long.

SHOPPING: A £24 stripe cotton bedding set is turning heads for its 'luxury' look and reversible design. And it's currently on ...