Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...

Gap is continuing to revive its dance ad format with a new spot starring girl group Katseye. The 90-second ad, created by ad ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim looks ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

When KATSEYE does a collaboration, they go hard. The hit girl group, consisting of members Megan, Yoonchae, Sophia, Manon, ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

Global girl group KATSEYE have gagged fans with an instantly iconic GAP jeans campaign, which fans are dubbing the “best ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

The rising global pop sensation, KATSEYE, has entered similar territory as Sydney Sweeney, as it joined Gap’s new jeans ...