Delta Air Lines tells lawmakers it doesn't use AI for personalized ticket pricing, only for demand forecasting and market ...

Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for consumers.

Being on a long flight can be boring and tiresome, but having great entertainment helps. Thanks to modern technology, ...

Delta Air Lines Inc. said it’s not using, and doesn’t plan to use, artificial intelligence to offer customers fares based on individual personal data, addressing a public backlash led by several ...

Delta Air Lines ( ($DAL) ) has risen by 12.60%. Read on to learn why. Delta Air Lines has seen its stock price rise by 12.60% over the past week, ...

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing behavior, expanding from 3% to 20% of flights by year-end.

In late 2024, Delta was using AI on about 1% of fares; by the end of 2025 it’s aiming for 20%. The most common reaction has been outrage.

But Delta's plan is hitting turbulence. Three U.S. senators sent a letter to the airline raising privacy concerns, accusing Delta of using personal data to set individualized prices.

Preferred seating fees have become a lucrative revenue stream for airlines, with costs often ranging from $15 to $100 ...

Now, Delta has finally come forward to break down precisely how the AI pricing works to dispute what it claims are "incorrect" characterizations by consumer watchdogs, lawmakers, and media outlets.

In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.