"With tens of millions of social media videos showcasing creative ways to mix Crystal Light into cocktails, creating a ...

The company is positioning Crystal Light Vodka Refreshers as the “lowest-calorie ready-to-drink cocktail on the market”.

The new RTD cocktails differentiate themselves from other beverages in the category through fewer calories and a lower ...

“They are facing a lot of competition in the powdered drink mix space,” Ceckowski said of Crystal Light. “Brands like Liquid IV, LMNT and Gatorade have introduced advanced functionality. This move ...

Kraft Heinz is making a push into alcohol with its brand Crystal Light. The company announced Tuesday it will be introducing Crystal Light Vodka Refreshers this month.

As demand for lighter, lower-calorie cocktails continues to grow, Crystal Light is now launching Crystal Light Vodka Refreshers. Crystal Light ...

Crystal Light has made drinking water decidedly more fun for over 40 years, much to the delight of some of my favorite people ...

Crystal Light, a brand of The Kraft Heinz Co., Chicago, announced the launch of Crystal Light Vodka Refreshers, offering an ...

It seems like every day (more like every 30 minutes), there’s a new and exciting ready-to-drink coffee, better-for-you soda ...

The new Crystal Light Vodka Refreshers were described as a 77-calorie, zero-sugar beverage crafted with the delicious blend of Crystal Light’s signature flavors, triple-filtered vodka, and light ...