The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

Starbucks is rolling out more changes under new CEO Brian Niccol, and the latest shift focuses on mobile orders.

Starbucks says it’s hiring more employees to better equip its roughly 700 locations, but these moves come at a time when contract negotiations with workers have stalled as they ...

The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the major changes happened more recently. Just to name a few examples: Niccol brought ...

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to ...

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

We recently published a list of Jim Cramer Praised These 6 Companies’ Exceptional Management. In this article, we are going to take a look at where Starbucks Corporation (NASDAQ:SBUX) stands ...

Brian Niccol, newly appointed chairman and CEO, outlined the "fundamental change in strategy" on a Tuesday earnings call, noting that recently enacted changes like the return of the condiment bar ...

Starbucks chairman and CEO Brian Niccol said in a virtual quarterly update message that the company is planning a roughly 30% reduction of the menu, which will affect both food and beverage items.

There's been some progress, and investors are picking up on that. They also have confidence in new CEO Brian Niccol, who's been at the helm about five months. Where to invest $1,000 right now?

I mean, look at its menu today. But the McDonald brothers realized 77 years ago—and Starbucks CEO Brian Niccol apparently agrees today—that sometimes the only way to get ahead is by stripping ...