Lifetime Takes on Bama Rush with TikTok Star Brandis Bradley Leading the Way originally appeared on Parade.

College sorority rush has become a competitive arena for mothers living vicariously through their daughters, with families ...

Move over college football: there’s another Southern tradition making headlines, stealing screens and racking up millions of ...

Coaches Bill Alverson and Brandis Bradley guided mother-daughter duos through sorority recruitment, highlighting preparation, ...

A Sorority Mom's Guide to Rush premiered on August 11, 2025. Lifetime show features mother-daughter duos competing to get the latter into their choice of sorority.

What's trending in Chicago? Brandis Bradley joins us with all the updates as the 2025 Bama RushTok season comes to an end. Then, he’s a veteran comic with nearly 30 years of laughs under his belt — ...

Money-minded mamas are sparing no expense, splashing serious cash on clothes, bags and jewelry, so their girls get a leg-up ...

It’s life. It’s everything you do,” said Alverson, a lawyer who compares rush preparation to preparing a witness for trial.

Brandis Bradley in "A Sorority Mom's Guide to Rush!" The series also features interviews with the mother-daughter duos at the heart of the journey, as they reflect on the pressure and preparation it ...

Brandis Bradley, AKA “the queen of #RushTok”and Bill Alverson, AKA “the rush king” team up to help college-bound girls and ...

University of Alabama senior and Zeta Tau Alpha member Kylan Darnell has announced she is taking a “step back” from ...

Bradley asks over a montage of clips showing girls crying over the process. A Sorority Mom's Guide to Rush! premieres August 11 at 10 p.m. ET/9 p.m. CT.