The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed ...

Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – ...

Although not specifically slated for production, the BMW Vision Driving Experience is a rolling test rig for the powerful ...

The Vision Driving Experience hints at the production car's design and houses a "superbrain" called "Heart of Joy" that aims ...

We get a spin in BMW’s Vision Driving Experience concept equipped with the automaker’s new Heart of Joy system controller. We get a spin in BMW’s Vision Driving Experience concept equipped with the ...

Comment Now! BMW's Heart of Joy consists of four integrated control modules at the heart of every Neue Klasse EV; The Dynamic ...

Advanced hardware and software systems will help BMW's Neue Klasse EVs deliver a new level of driving dynamics.

Discover the BMW Vision Driving Experience, showcasing the Heart of Joy technology that enhances efficiency and driving ...

BMW offered exclusive details about the "Heart of Joy" computer responsible for the vehicle driving dynamics of the Neue ...

Sugar Chow, the virtual artist better known as "sugardesign_1" on social media, has decided to CGI present his vision for the ...

The BMW Vision Driving Experience is a prototype powered by a secret weapon designed to test endurance and performance for ...