The Global Girl Group Brings Y2K Nostalgia and Inclusivity to Gap’s Biggest Viral Moment Yet In a bold move that has taken ...

Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

Global girl group Katseye is stepping into a new spotlight, this time not on stage but in denim. The six-member act, known ...

American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...

There are a ton of great products that drop every week — and we’re here, as always, to keep you up to date on the best of ...

Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...