Tony Hsieh has run Zappos with "a little weirdness" as a fundamental value since becoming the online retailer's CEO in 2000. It makes sense then, that Zappos has a highly unusual hiring process.

Zappos.com is a Web site specializing in online apparel and footwear. The company currently stocks products from more than 1,000 clothing and shoe brands. Shopping, not the same old thing The ...