Rapper Kendrick Lamar dropped his Super Bowl LIX gear and fans can now get their hands on the exclusive merch.

Kendrick Lamar's Super Bowl halftime show performance is expected to feature "Not Like Us" and shine a new spotlight on Lamar's beef with Drake.

The Super Bowl LIX Halftime Show is about to be one for the books as Los Angeles rap icon Kendrick Lamar takes center stage in New Orleans! With the Philadelphia Eagles and Kansas City Chiefs battling for football’s biggest prize, Lamar is bringing his legendary energy to the biggest stage in music.