The Auburn Tigers and star forward Johni Broome are entering the land of giants when it comes to college basketball branding.

In this week's SBJ Marketing newsletter, Terry Lefton looks at date behind big brands putting even bigger dollars into ...

LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to create the ultimate hub for student-athl ...

The "Sex Lives of College Girls" star talks about the transformative power of parties, and defining her late-blooming ...

Duke fans were left heartbroken Thursday when Cooper Flagg, the team’s star player—and the projected No. 1 pick in the 2025 ...

BATON ROUGE – LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to ...

Kendall Jenner might be from California but she doesn't seem interested in representing USC or UCLA. In 2021, Jenner launched ...

Yahoo Sports national columnist Dan Wetzel, senior college sports reporter Ross Dellenger and Sports Illustrated’s Pat Forde ...

The possibility of young girls growing up to play professional tackle football is the vision Odessa Jenkins had in mind when ...

Today’s era of college football, particularly with the infusion of NIL, requires acceptance and proactivity toward marketing and brand awareness. That’s critical for a league that’s a product of ...

Students looking ahead to their college application process are aware that many aspects are in states of flux.

The brand looks to its ongoing “Mark of a Fighter” campaign to continue driving growth after becoming the top-selling U.S. beer in 2023.