The Auburn Tigers and star forward Johni Broome are entering the land of giants when it comes to college basketball branding.

In this week's SBJ Marketing newsletter, Terry Lefton looks at date behind big brands putting even bigger dollars into ...

For decades, the NCAA Tournament has captivated fans with buzzer-beaters, Cinderella stories, and bracket-busting upsets.

LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to create the ultimate hub for student-athl ...

The "Sex Lives of College Girls" star talks about the transformative power of parties, and defining her late-blooming ...

Duke fans were left heartbroken Thursday when Cooper Flagg, the team’s star player—and the projected No. 1 pick in the 2025 ...

BATON ROUGE – LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to ...

Kendall Jenner might be from California but she doesn't seem interested in representing USC or UCLA. In 2021, Jenner launched ...

Here's a preview from Evan Bland on the first leg of Nebraska baseball's West Coast swing — a weekend at red-hot blueblood ...

Dan Hurley ranks third in USA TODAY Sports' annual review of men's college basketball coaching compensation, at $7.78 million ...

Yahoo Sports national columnist Dan Wetzel, senior college sports reporter Ross Dellenger and Sports Illustrated’s Pat Forde ...

The possibility of young girls growing up to play professional tackle football is the vision Odessa Jenkins had in mind when ...