The first thing Tim Cook does when he wakes up is check his iPhone. It’s sitting atop his nightstand, in silent mode, when ...

But before Tim Cook took the reins at Apple, he started his career in a very ... a new sensor to detect if a user had been in a car crash as well as an improved camera system.

Apple is scrapping an ambitious AR glasses project. What does it mean for the future of the Apple Vision Pro and VR at Apple?

And now Tim Cook, CEO of Apple, has revealed the morning ritual ... included a new sensor to detect if a user had been in a car crash as well as an improved camera system. 2023: Apple brought ...

Slowly but surely, Apple is expanding its Apple Intelligence set of smart features to new markets. During the company's earnings call on Thursday, Apple CEO Tim Cook revealed that the AI will get ...

With roughly $400 billion in annual revenue, more than half of which comes from the iPhone, Apple is confronting the ...

There has been a shift from spatial computing applications being mainly focused on manufacturing or industrial settings to ...

The now-canceled product would have looked like normal glasses but include built-in displays and require a connection to a ...

Company “lacks vision.” Fruity cargo cult Apple has given up on a project to develop advanced augmented reality (AR) glasses ...

In 2024, the company scrapped its decade-long effort to develop a self-driving car and also canceled work on custom Apple Watch screens. The N107 decision also marks Apple's second exit from an AR ...

In November, the same outlet reported that Apple had launched the project under the codename "Atlas," with the goal to build ...