Long seen as the safest Big Tech bet, Apple is heading into Thursday's earnings with its business facing pressure from U.S.

Apple’s new iPhone ad previews iOS 26’s AI features that closely resemble Google Pixel’s Assistant tools, with an Apple twist ...

Apple is increasing its investment in artificial intelligence and made seven acquisitions in 2025, according to CEO Tim Cook.

Apple CEO Tim Cook shared that the iPhone has hit another milestone during the third fiscal quarter of 2025 — 3 billion sold. Apple Intelligence will be what takes the iPhone to 4 billion.

I tested Apple's new WatchOS 26 feature and spoke with the team behind it. It's not a full-blown coach yet, but it hints at ...

Discover key takeaways from Apple Inc.'s Q3 2025 earnings call, including record revenue, AI advancements, iPhone growth, and $27B returned to shareholders.

Apple reports strong revenue growth of $94 billion, overcoming trade war tariffs and AI setbacks, with iPhone sales rising 13%.

During today’s earnings call, Apple CEO Tim Cook addressed growing speculation that advancements in AI, could eventually sideline the iPhone.

Samsung Electronics, already recognised for having one of the most advanced AI offerings in a smartphone, is reportedly ...

Apple anticipates strong revenue growth that surpasses expectations, despite added costs from U.S. tariffs. The company ...

FY25 revenue surged 5%, driven by record services growth. Learn AAPL's about market share shifts, tariff challenges, and AI ...