James Arthur Ray, a self-help guru whose multimillion-dollar business toppled after he led a sweat lodge ceremony that left three people dead, has died. He was 67. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

James Arthur Ray, a self-help guru who caused three deaths during a sweat lodge ceremony in 2009, has died, family says.

PHOENIX (AP) — James Arthur Ray, a self-help guru whose multimillion-dollar business toppled after he led a sweat lodge ceremony in Arizona that left three people dead, has died. He was 67.

Dies at 67 PHOENIX (AP) — James Arthur Ray, a self-help guru whose multimillion-dollar business toppled after he led a sweat lodge ceremony in Arizona that left three people dead, has died.

Ray’s story took its dark turn when 55 people paid $10,000 apiece to attend the Spiritual Warrior retreat in Sedona, Ariz., in October 2009. "You’re not going to die,” Ray had told the group before going into the sweat lodge, insisting they endure the heat and smoke no matter how unbearable. “You might think you are, but you’re not going to die.”

Ray sponsored a scenic retreat in Arizona, where dozens of people, including 38-year-old Kirby Brown of Westtown, participated in a ceremony in a hot sweat lodge.

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