As Donald Trump returns to the White House, his family company is set for a revival that echoes his political comeback.

The Trump Organization on Friday announced that President-elect Donald Trump will not have any involvement in managing his real-estate and branding empire during his second term and appointed an outside ethics adviser to monitor major company actions – part of several measures the organization said it was taking to avoid conflicts of interest as Trump prepares to return to the White House later this month.

The plan bans new deals between the Trump Organization and foreign governments − but not foreign businesses, as had been the case in the first Trump administration. It also outlines a review process for several transactions that meet a certain threshold like purchases over $10 million or leasing more than 40,000 square feet of real estate space.

The idea for the business involves managing high-end real estate properties and golf courses in Utah, Arizona and Idaho.

Social media users questioned Friday night whether the latest Donald Trump merchandise offering is real or whether the president-elect was hacked.

Trump's company is not agreeing to a blanket stop on new foreign business transactions.

Prices ran from few cents to $14 in less than six hours amid widespread confusion on whether the token was actually backed by Trump or was a possible hack of Trump’s verified social account

A limited liability company called Trump Endeavor 12 LLC, whose principal is listed Donald Trump Jr., is behind the plan, which includes building 1,498 condo units across four 20-floor towers, estimated to house approximately 4,975 residents.

Owing to extreme weather, Donald Trump's inauguration on January 20 was moved to the US Capitol Rotunda. Reactions on social media questioned the weather as the real reason.

Mr Trump's unpredictable, forceful style could yet bring something new to the table and enable a compromise previously impossible to imagine.