News

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Who’s Planning to Watch the MLB All-Star Game and What It Means for Marketers
This is only a glimpse of the data available to CivicScience clients. Discover more data. Major League Baseball is fast ...
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Prime Day Preview: Slightly Fewer Shoppers, Bigger Budgets, and Winter Holiday and Back-to-School Buys
This is only a glimpse of the data available to CivicScience clients. Discover more data. Amazon’s annual Prime Day returns ...
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As Economic Outlook Declines, Americans 55+ Recalibrate Rather Than Retreat Completely
A version of this article originally appeared in ROAR Forward as part of a collaboration with their quarterly ROAR Report.
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On the Rocks: How Shifting Priorities Are Cooling Summer Drinking — and Fueling a Rise in Soda and Cannabis
This is only a glimpse of the data available to CivicScience clients. Discover more data. CivicScience data continues to ...
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3 Things to Know: Eyewear Cutbacks, Sports Memorabilia Interest Peaks, the Rise of July Halloween Shopping
This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. 1. Americans are cutting back ...
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Economic Sentiment Slightly Declined at the End of Q2
The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) declined by 0.3 points from 33.7 to 33.4 ...
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Regular vs. Probiotic Soda Drinkers: Key Insights for Brand Marketers
This is only a glimpse of the data available to CivicScience clients. Discover more data. Soda has been a staple beverage for ...
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Fourth of July Forecast: Fewer Celebrations and Fireworks, but a Slight Uptick in Cookouts
This is only a glimpse of the data available to CivicScience clients. Discover more data. New CivicScience data suggests that ...
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Fourth of July Forecast: Fewer Celebrating in 2025, Firework-Watching Declines, but Cookouts See a Modest Uptick - CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. New CivicScience data suggests that enthusiasm for Independence Day may be cooling off in 2025. From changing ...