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Cannes case studies revealed that AI drives the strongest creative results when used to solve real human problems, not to ...

Buyers are paying more for agencies that show scale, sustainable growth and operational discipline—creative work alone isn’t ...

Blocking bots could help brands assert leverage over their information.

Four playful film campaigns and one striking OOH effort round out this week’s top creative work.

AI is increasing the volume and pace of content creation in advertising, making strategic clarity—not efficiency—the key to ...

Matt Graham, CMO for the company’s global food and nutrition business, joins the Marketer’s Brief podcast.

At Cannes Lions, Ad Age Studio 30 explores how Amazon Ads is using AI and video generation to help brands scale creative and ...

Rokt’s Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and ...

Stellantis also is resurrecting its Street and Racing Technology (SRT) performance division, which Kuniskis will lead.

At Cannes Lions, leaders from PepsiCo, Bose, Tinder, Catalyst and VaynerMedia discussed how AI and social-first strategies ...

Purpose marketing expert Thomas Kolster weighs in on campaigns from Wonderful Pistachios, Lego, Porsche, Celsius, Unquiet and ...