Web traffic analysis is an essential tool in determining the effectiveness of business strategies. For example, a Web site offering a sale on certain goods can measure the traffic the sale produces.

Web traffic analysis could save your site Craig Macfarlane, chief technology officer of StudentAdvantage.com, smiles incredulously as he studies the numbers: 4.

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected.

Key reasons why web analytics matter Ascertain web traffic: Web analytics helps assess the number of viewers visiting a particular website, where they are coming from, and the keywords used by them.

Website traffic analysis (particularly Google Analytics) offers companies insight into their customers. Learn how you can build personas with this data.

You've launched an online campaign. Now how do you measure its success? Despite all the data that can be sliced, diced, scrutinized and parsed, the process of tracking what's working -- and what isn't ...

I am bullish on Similarweb stock as I believe the company will see sustained multi-year tailwind from the demand for web-traffic and data analysis. Read why.

A new report from edge cloud platform provider Fastly reveals what it called “a striking shift in the nature of automated web ...

UC Berkeley and Intel labs researchers will present at a forum next month a study showing how encrypted web traffic can be analyzed to determine intimate details about Internet users.

Removing robots from your web traffic analysis how-to May 23, 2008 4 mins Open Source Operating Systems ...

Google has officially launched Analytics, a robust new web analysis system that provides site owners with traffic metrics and massive amounts of useful marketing data. Based on technology ...