Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes development tools for game creators. Starting Thursday, Unity’s ...

If you're already using Unity LevelPlay, integrating the BIGO Ads SDK is fast and hassle-free. Adding bidding ad sources increases competition, helping you maximize ad revenue. Gain access to ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

More than half of all new mobile games are built on Unity's development engine, with 3 billion devices reached across both Android and iOS. That's an enormous potential audience just waiting to be ...

Mobile game developers have a new opportunity to maximise their revenue potential thanks to BIGO Ads’ new collaboration with Unity LevelPlay. The company states that this collaboration unlocks ...

Snap tethers Snapchat to Unity's growing ecosystem of game and ad technologies. Unity will add support for the Snap Kit SDK (software development kit) to its game engine -- which powers over half of ...