Automation is a great way to shorten the sales cycle while improving conversions. It frees your marketing team to concentrate on more valuable tasks by taking over the tedious and repetitive tasks.

Marketing automation is no longer a passing trend. And although some still might be skeptical of what automation is truly capable of, businesses en masse are already leveraging it to 10x their growth.

Marketing automation is critical to running an effective and scalable marketing team. As a result, it is exploding in popularity: experts expect the market to reach $11.46 billion by 2027. Many ...

AI is transforming the marketing automation landscape. Is your business prepared to leverage this powerful tool for a ...

Amid economic uncertainty and technological disruption, the digital marketing industry is having an identity crisis. The tactics that marketers have relied on for years — decades, in some cases — are ...

Customers direct most of their buying journeys independently of brands, making it more important than ever for marketers to understand and engage customers on an individual basis. “Marketers need to ...

MailChimp is probably best known for its basic email newsletter services, but it has long offered a number of more advanced marketing tools; for example, one that allows its users to follow up with ...

Looking for ways to drive revenue for your business? Learn how automating your email campaigns can improve your marketing efforts and increase revenue. Meet today’s digital consumer: Kat. The web, ...

In some areas of marketing, relying too much on automation with a “set it and forget it” approach can weaken strategy, ...

Hubspot (US), Adobe (US), Oracle (US), Salesforce (US), Microsoft (US), SAP (Germany), Thryv (US), SAS Institute (US), Klaviyo (US), Intuit (US), Google (US), IBM (US ...