Designing with the customer in mind is about solving real problems. Here's how to build a business that improves the life of ...

Scaling your business is a delicate and sometimes arduous process, and building a humanized brand requires empathy, patience, and flexibility.

After years of studying successful brands and working with growing businesses, I've discovered that storytelling is key to building a loyal following.

So, what now? Consider building a customer community. People join communities to find purpose, social connection and support. And it’s not that different in a CX community.

Giving customers a behind-the-scenes view of your business is a great way to drive loyalty and engagement–and to do just that, founders are increasingly joining one trending platform: Substack.

Community, storytelling and co-creation turn buyers into brand advocates and customers who will return time and time again.

As Qlik's annual conference begins, General Manager Brendan Grady shares what has changed in Business Intelligence in recent years, and how customers are adapting to new technology and releasing their ...

On November 13, in a live, interactive HBR webinar, Sharona Sankar-King and Maureen Burns shared research findings and insights on using AI to build stronger customer connections.